Surrounded by the fragrant scents of stargazer lilies, peonies and garden roses, Phyllis Lento and Daniela Cristoforo still brim with the passion that brought them into the industry in the first place.

“There is a sense of joy in creating and providing a service that continues to evolve and grow,” says Phyllis, owner, operator and lead designer of Grower Direct, Fresh Cut Flowers Thunder Bay. “Each arrangement is carefully created with passion, desire and personal inspiration from each client, keeping in mind the importance of the arrangement to suit the occasion.”

The business stocks flowers for all occasions, from happy events such as weddings and corporate functions, to providing an ambiance during times of hardship.

The friendly staff at Grower Direct, Fresh Cut Flowers help personalize each arrangement through consultation with the client and providing a floral presence that best represents the individual and occasion. With a combined 25 years in the industry, Phyllis and her partner, Daniela — co-owner, operator and designer — strive to ensure customer satisfaction and the freshest arrangements.

“We both are Italian and Canadian,” states Daniela. “By combining both traditions and heritages, we are able to accommodate all our clients through joy, empathy, compassion and sorrow.”